A multidimensional conceptualization of the sponsor-sponsee fit in sport

Asieh Ghorbanian, Mahdi Talebpour, Guillaume Martinent (), Guillaume Bodet () and Azar Kafashpor
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Asieh Ghorbanian: FUM - Ferdowsi University of Mashhad
Mahdi Talebpour: FUM - Ferdowsi University of Mashhad
Guillaume Martinent: L-VIS - Laboratoire sur les Vulnérabilités et l'Innovation dans le Sport (EA 7428) - UCBL - Université Claude Bernard Lyon 1 - Université de Lyon
Guillaume Bodet: L-VIS - Laboratoire sur les Vulnérabilités et l'Innovation dans le Sport (EA 7428) - UCBL - Université Claude Bernard Lyon 1 - Université de Lyon
Azar Kafashpor: FUM - Ferdowsi University of Mashhad

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Date: 2020
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Published in Managing Sport and Leisure, 2020, ⟨10.1080/23750472.2020.1723430⟩

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-03116646

DOI: 10.1080/23750472.2020.1723430

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