The longevity of alliances between competitors. The key role of symmetry between partners

La longévité des alliances entre concurrents; Le rôle clé de la symétrie entre partenaires

Anne Mione (), Alessandro Nicolosi and Frank Robert
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Anne Mione: UM - Université de Montpellier, Groupe Sup de Co Montpellier (GSCM) - Montpellier Business School, MRM - Montpellier Research in Management - UPVM - Université Paul-Valéry - Montpellier 3 - UPVD - Université de Perpignan Via Domitia - Groupe Sup de Co Montpellier (GSCM) - Montpellier Business School - UM - Université de Montpellier
Alessandro Nicolosi: UM - Université de Montpellier, MRM - Montpellier Research in Management - UPVM - Université Paul-Valéry - Montpellier 3 - UPVD - Université de Perpignan Via Domitia - Groupe Sup de Co Montpellier (GSCM) - Montpellier Business School - UM - Université de Montpellier
Frank Robert: Groupe Sup de Co Montpellier (GSCM) - Montpellier Business School, UM - Université de Montpellier, MRM - Montpellier Research in Management - UPVM - Université Paul-Valéry - Montpellier 3 - UPVD - Université de Perpignan Via Domitia - Groupe Sup de Co Montpellier (GSCM) - Montpellier Business School - UM - Université de Montpellier

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Abstract: Building on the Resource Based Theory, this article initiates the question of the longevity of coopetition and shows that partnerssymmetry plays a favorable role on the longevity of an alliance between competitors. The method is based on the in-depth case study of SEVEL, an alliance between PSA and FIAT, which is outstanding in its duration. A review of 150 original documents from the archives of the two manufacturing sites, in France and Italy, and 22 interviews, allows proposing an extended conception of the symmetry which stabilizes the alliance and thus ensures its longevity.

Keywords: alliances entre concurrents; symétrie; asymétrie; coopétition; Alliances; Alliance PSA FIAT (search for similar items in EconPapers)
Date: 2020-05
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Published in Revue Française de Gestion, 2020, Sciences, techniques et pratiques de gestion, 46 (290), pp.47-70. ⟨10.3166/rfg.2020.00456⟩

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-03118080

DOI: 10.3166/rfg.2020.00456

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