Le marketing des sports professionnels auprès des jeunes consommateurs. Comment les 8-17 ans expérimentent-ils les ligues sportives professionnelles

Sarah Mischler () and Yann Abdourazakou
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Sarah Mischler: E3S - Sport et sciences sociales - UNISTRA - Université de Strasbourg

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Date: 2015-05-12
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Published in Journées internationales de management du sport, du tourisme sportif et des loisirs actifs - Dijon, May 2015, Dijon, France

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