Concevoir son projet d'étude ou de recherche

Eva Delacroix and Philippe Jourdan ()
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Eva Delacroix: DRM - Dauphine Recherches en Management - Université Paris Dauphine-PSL - PSL - Université Paris Sciences et Lettres - CNRS - Centre National de la Recherche Scientifique
Philippe Jourdan: IRG - Institut de Recherche en Gestion - UPEM - Université Paris-Est Marne-la-Vallée - UPEC UP12 - Université Paris-Est Créteil Val-de-Marne - Paris 12

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Keywords: plan marketing; projet de recherche (search for similar items in EconPapers)
Date: 2021
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Published in Marketing Research : Méthodes de recherche et d'étude en marketing, pp.1-26, 2021

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-03120566

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