Label Graphic Design as a Tool for Wine Brand Positioning

Josselin Masson (), Karine Garcia () and Franck Celhay ()
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Josselin Masson: MRM - Montpellier Research in Management - UPVM - Université Paul-Valéry - Montpellier 3 - UPVD - Université de Perpignan Via Domitia - Groupe Sup de Co Montpellier (GSCM) - Montpellier Business School - UM - Université de Montpellier

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Abstract: This collective work highlights the new challenges facing the French wine industry and the issues that arise from it. Written on the basis of academic work and field studies, conducted by a group of Montpellier academics in Economics and Management Sciences (Groupe Montpellier Vin), this book presents recent and original research results and raises the key issues related to finance, strategy, international management and marketing. Professionals in the sector, academics, students and wine enthusiasts will find up-to-date information, in-depth analyses and above all, an invitation to a stimulating debate on the prospects of this traditional, yet innovative sector.

Date: 2020
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Published in Wine Management and Marketing Opportunities for Companies and Challenges for the Industry, 2020, 9781786305282

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-03123760

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