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A comparison of EU and US consumers’ willingness to pay for gene-edited food: Evidence from apples

Une comparaison des consentements à payer des consommateurs de l’Union Européenne et des États-Unis pour des aliments modifiés via l’édition génétique: l’exemple des pommes

Stéphan Marette (), Anne-Célia Disdier () and John Beghin ()
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Anne-Célia Disdier: PSE - Paris School of Economics - UP1 - Université Paris 1 Panthéon-Sorbonne - ENS-PSL - École normale supérieure - Paris - PSL - Université Paris sciences et lettres - EHESS - École des hautes études en sciences sociales - ENPC - École des Ponts ParisTech - CNRS - Centre National de la Recherche Scientifique - INRAE - Institut National de Recherche pour l’Agriculture, l’Alimentation et l’Environnement, PJSE - Paris Jourdan Sciences Economiques - UP1 - Université Paris 1 Panthéon-Sorbonne - ENS-PSL - École normale supérieure - Paris - PSL - Université Paris sciences et lettres - EHESS - École des hautes études en sciences sociales - ENPC - École des Ponts ParisTech - CNRS - Centre National de la Recherche Scientifique - INRAE - Institut National de Recherche pour l’Agriculture, l’Alimentation et l’Environnement

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Abstract: We compare consumers' attitude towards and willingness to pay (WTP) for gene-edited (GE) apples in Europe and the US. Using hypothetical choices in a lab and different technology messages, we estimate WTP of 162 French and 166 US consumers for new apples, which do not brown upon being sliced or cut. Messages center on (i) the social and private benefits of having the new apples, and (ii) possible technologies leading to this new benefit (conventional hybrids, GE, and genetically modified (GMO)). French consumers do not value the innovation and actually discount it when it is generated via biotechnology. US consumers do value the innovation as long as it is not generated by biotechnology. In both countries, the steepest discount is for GMO apples, followed by GE apples. Furthermore, the discounting occurs through "boycott" consumers who dislike biotechnology. However, the discounting is weaker for US consumers compared to French consumers. Favorable attitudes towards sciences and new technology totally offset the discounting of GE apples.

Keywords: willingness to pay; experimental economics; consumer information; hybrids; genetically modified organisms; Willingness to pay; Experimental economics; Consumer information; Hybrid; Genetically modified organisms; Gene editing; Information du consommateur; Hybride; OGM; Economie expériementale; Consentement a payer (search for similar items in EconPapers)
Date: 2021-04
New Economics Papers: this item is included in nep-agr and nep-env
Note: View the original document on HAL open archive server: https://hal.inrae.fr/hal-03126073
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Published in Appetite, Elsevier, 2021, 159, 11 p. ⟨10.1016/j.appet.2020.105064⟩

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Related works:
Working Paper: A comparison of EU and US consumers’ willingness to pay for gene-edited food: Evidence from apples (2021) Downloads
Working Paper: A Comparison of EU and Us consumers' willingness to pay for gene-edited food: Evidence from apples (2020) Downloads
Working Paper: A Comparison of EU and US consumers' willingness to pay for gene-edited food: Evidence from apples (2020) Downloads
Working Paper: A Comparison of EU and US consumers' willingness to pay for gene-edited food: Evidence from apples (2020) Downloads
Working Paper: A Comparison of EU and US Consumers' Willingness to Pay for Gene-edited Food: Evidence from Apples (2020) Downloads
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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-03126073

DOI: 10.1016/j.appet.2020.105064

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