A study of the impact of brand equity on idiosyncratic risk and the mediating role of analysts
Melissa Boeuf () and
Philippe Aurier ()
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Melissa Boeuf: UM - Université de Montpellier, MRM - Montpellier Research in Management - UPVM - Université Paul-Valéry - Montpellier 3 - UPVD - Université de Perpignan Via Domitia - Groupe Sup de Co Montpellier (GSCM) - Montpellier Business School - UM - Université de Montpellier, Labex Entreprendre - UM - Université de Montpellier
Philippe Aurier: UM - Université de Montpellier, MRM - Montpellier Research in Management - UPVM - Université Paul-Valéry - Montpellier 3 - UPVD - Université de Perpignan Via Domitia - Groupe Sup de Co Montpellier (GSCM) - Montpellier Business School - UM - Université de Montpellier, Labex Entreprendre - UM - Université de Montpellier
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Date: 2019-06-17
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Published in Marketing Strategy meets Wall Street VI Conference, Jun 2019, Fontainebleau, France
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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-03126603
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