Reducing obsolescence practices from a product-oriented PSS perspective: A research agenda

Pauline Munten, Joëlle Vanhamme and Valérie Swaen
Additional contact information
Valérie Swaen: LEM - Lille économie management - UMR 9221 - UA - Université d'Artois - UCL - Université catholique de Lille - Université de Lille - CNRS - Centre National de la Recherche Scientifique

Post-Print from HAL

Abstract: This conceptual article reviews current knowledge across relevant disciplines and proposes a research agenda related to the capacity of product-oriented product–service systems (PSS) – which are servitization practices, similar to product–service bundling – to mitigate the obsolescence problem of durable products (in the form of deliberate curtailment of product lifespans or symbolic devaluation of devices). Taking both consumer and company perspectives on this possibility, this study outlines paths for research into how marketing can advance knowledge, particularly in relation to product design and sustainable marketing fields. As a contribution to product–service bundling literature, this article also proposes that different types of bundling strategies can be deployed strategically to enhance environmental performance and reduce obsolescence. The effects of product-oriented PSS on obsolescence depend on the type of added services that companies bundle with their products. This insight offers some implications for managers who might seek to adopt product–service bundling and for regulators and policy makers who want to combat obsolescence.

Keywords: bundling; obsolescence; product design; product–service systems; sustainable marketing; sustainable production (search for similar items in EconPapers)
Date: 2021-01-25
References: Add references at CitEc
Citations: View citations in EconPapers (2)

Published in Recherche et Applications en Marketing (English Edition), 2021, pp.205157072098000. ⟨10.1177/2051570720980004⟩

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-03135689

DOI: 10.1177/2051570720980004

Access Statistics for this paper

More papers in Post-Print from HAL
Bibliographic data for series maintained by CCSD ().