Bénéfices et risques de l’IdO: Que pouvons-nous en apprendre à propos du changement du Business Model ?

Rostand Affogbolo (), Claire Gauzente (), Pascale Kuntz () and Alain Guénoche ()
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Rostand Affogbolo: LS2N - Laboratoire des Sciences du Numérique de Nantes - UN UFR ST - Université de Nantes - UFR des Sciences et des Techniques - UN - Université de Nantes - ECN - École Centrale de Nantes - CNRS - Centre National de la Recherche Scientifique - IMT Atlantique - IMT Atlantique - IMT - Institut Mines-Télécom [Paris], LEMNA - Laboratoire d'économie et de management de Nantes Atlantique - IEMN-IAE Nantes - Institut d'Économie et de Management de Nantes - Institut d'Administration des Entreprises - Nantes - UN - Université de Nantes
Claire Gauzente: LEMNA - Laboratoire d'économie et de management de Nantes Atlantique - IEMN-IAE Nantes - Institut d'Économie et de Management de Nantes - Institut d'Administration des Entreprises - Nantes - UN - Université de Nantes
Pascale Kuntz: LS2N - Laboratoire des Sciences du Numérique de Nantes - UN UFR ST - Université de Nantes - UFR des Sciences et des Techniques - UN - Université de Nantes - ECN - École Centrale de Nantes - CNRS - Centre National de la Recherche Scientifique - IMT Atlantique - IMT Atlantique - IMT - Institut Mines-Télécom [Paris]
Alain Guénoche: I2M - Institut de Mathématiques de Marseille - AMU - Aix Marseille Université - ECM - École Centrale de Marseille - CNRS - Centre National de la Recherche Scientifique

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Abstract: Practitioners often contend that the emerging and pervasive technology of Internet of Things (IoT) has disruptive capabilities. By opening opportunities to leverage data that it makes accessible, IoT indeed allows incumbents to set up several changes of their business model (BM), and at times replacing them by wholly new approaches. In this paper, we draw on Teece's (1986) PFI theoretical framework to emphasize the importance of complementary resources to profit from IoT and set up BM changes. Inspiring from ordinal methods, we perform an inductive meta-analysis of drivers – benefits and challenges – risks of IoT use extracted from a selection of eleven managerial studies which jointly surveyed several thousands of organizations (8042 informants). This meta-analysis procedure enables to compare through an order of preference the inductively inferred constructs from original drivers – benefits and challenges – risks items proposed in the selected studies. The method computes a consensus among those orders and brings out the paramount constructs as well as the lesser important. Standing on those paramount (resp. lesser important) constructs, we discuss BM changes, especially the reconfiguring of the value creation, and the use of a dual BM approach. Since the uncertainties related to the IoT technology remain numerous. and manifold, we also suggest a cautious approach for BM change.

Keywords: IoT; Complementary resource; Business Model changes; Ordinal Methods; Meta-analysis.; Internet des Objets; Ressources complémentaires; Changement du Business Model; Analyse de données ordinales; Méta-analyse. (search for similar items in EconPapers)
Date: 2020
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Published in Systèmes d'Information et Management, 2020, 25 (4), pp.59-105. ⟨10.3917/sim.204.0059⟩

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-03153106

DOI: 10.3917/sim.204.0059

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