Marketing rose

Kévin Bideaux ()
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Kévin Bideaux: LEGS - Laboratoire d'Etudes de Genre et de Sexualité - UP8 - Université Paris 8 Vincennes-Saint-Denis - UPN - Université Paris Nanterre - CNRS - Centre National de la Recherche Scientifique

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Keywords: marketing; pink; consumption; women; gender marketing; Marketing; marketing de genre; femmes; consommation; rose (couleur) (search for similar items in EconPapers)
Date: 2017-10-12
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Published in Perception visuelle. De l’importance de la perception visuelle à sa mesure dans l’expérience de l’utilisateur, du consommateur, Le Sensolier, Oct 2017, Châtillon, France

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