Marketing territorial: Comment rendre une Marque Territoriale Régionale (MTR) attractive en tenant compte de l’image région ?

Thérèse Albertini (), Delphine Bereni () and Graziella Luisi
Additional contact information
Delphine Bereni: LISA - Laboratoire « Lieux, Identités, eSpaces, Activités » (UMR CNRS 6240 LISA) - CNRS - Centre National de la Recherche Scientifique - Università di Corsica Pasquale Paoli [Université de Corse Pascal Paoli]

Post-Print from HAL

Date: 2015
References: Add references at CitEc
Citations:

Published in 4ème colloque AIRMAP, 2015, Lyon, France

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-03156170

Access Statistics for this paper

More papers in Post-Print from HAL
Bibliographic data for series maintained by CCSD ().