Track: Retail Marketing Who are the retailers now?

Isabelle Collin-Lachaud (), Jonathan Reynolds () and Richard Cuthbertson ()
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Isabelle Collin-Lachaud: Université de Lille
Jonathan Reynolds: University of Oxford
Richard Cuthbertson: University of Oxford

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Abstract: Apocalyptic headlines in most major markets around the world suggest that the retail industry is witnessing seismic change. But have the rules of the game changed, or do present events simply represent the next turn of the evolutionary wheel of retail development? This paper takes historical, environmental, and strategic perspectives in seeking to address this question, identifying enduring features from previous cycles, key factors in contemporary change, and the critical capabilities and resources which will help in understanding what being a retailer will mean/imply in the future. Finally, implications for marketing research are proposed.

Keywords: Retailers; retail industry; future; omnichannel; business models; stakeholders; marketing research (search for similar items in EconPapers)
Date: 2018-07-03
Note: View the original document on HAL open archive server: https://hal.science/hal-03156213
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Published in Academy of marketing, Jul 2018, stirling, United Kingdom

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-03156213

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