Marketing relationnel et marketing des services: une profonde complicité

Sabine Flambard-Ruaud () and Sylvie Llosa ()
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Sabine Flambard-Ruaud: EDHEC - EDHEC Business School - UCL - Université catholique de Lille

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Keywords: Marketing relationnel; Marketing des services (search for similar items in EconPapers)
Date: 1999
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Published in Faire de la recherche en marketing ?, Vuibert, 1999, 978-2711779901

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-03160489

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