How can an organic label help a private label?

Gauthier Casteran and Thomas Ruspil ()
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Gauthier Casteran: UNILIM - Université de Limoges
Thomas Ruspil: UT - Université de Tours, VALLOREM - Val de Loire Recherche en Management - UO - Université d'Orléans - UT - Université de Tours

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Date: 2021-01-08
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Published in Journal of Consumer Marketing, 2021, 38 (2), pp.191-200. ⟨10.1108/JCM-08-2019-3374⟩

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-03162343

DOI: 10.1108/JCM-08-2019-3374

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