L'analyse des comportements de navigation sur un site marchand

Michel Kalika () and Stéphane Bourliataux-Lajoinie ()
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Stéphane Bourliataux-Lajoinie: Institut d'Administration des Entreprises (IAE) - Tours

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Date: 2001-01-01
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Published in Décisions Marketing, 2001, 22, pp.79-86. ⟨10.7193/dm.022.79.86⟩

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-03165071

DOI: 10.7193/dm.022.79.86

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