What’s the meaning to be given to the sacrifices made to consume local food products?

Quel est le sens à donner aux sacrifices consentis pour consommer des produits alimentaires locaux ?

Olivier Ardouin () and Yolande Piris ()
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Olivier Ardouin: LEGO - Laboratoire d'Economie et de Gestion de l'Ouest - UBS - Université de Bretagne Sud - UBO - Université de Brest - IMT - Institut Mines-Télécom [Paris] - IBSHS - Institut Brestois des Sciences de l'Homme et de la Société - UBO - Université de Brest - UBL - Université Bretagne Loire - IMT Atlantique - IMT Atlantique - IMT - Institut Mines-Télécom [Paris]
Yolande Piris: LEGO - Laboratoire d'Economie et de Gestion de l'Ouest - UBS - Université de Bretagne Sud - UBO - Université de Brest - IMT - Institut Mines-Télécom [Paris] - IBSHS - Institut Brestois des Sciences de l'Homme et de la Société - UBO - Université de Brest - UBL - Université Bretagne Loire - IMT Atlantique - IMT Atlantique - IMT - Institut Mines-Télécom [Paris]

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Abstract: Based on an analysis of 17 semi-structured interviews, our research proposes to explore the decision to consume local food products through the influence of the temporality of realization of the perceived benefits on the perception of the sacrifices associated with this consumption. We analyze the temporal perspective of the different benefits expressed by the respondents and the nature of the perceived sacrifices. Our analyzes are based on the construal level theory (Trope and Liberman, 2010). They show that respondents feel less sacrifices to be made to consume local products when they are insensitive to short-term benefits (the flavor of the product, for example), and when they are more concerned about the lasting effects of their consumption. consumption for them and for society.

Keywords: sacrificial behavior,consumption values,responsible consumption,local food products,construal level theory,sacrifice consenti; valeur de consommation; consommation responsable; produits alimentaires locaux; théorie des niveaux de représentation (search for similar items in EconPapers)
Date: 2021-01-07
Note: View the original document on HAL open archive server: https://hal.science/hal-03166668v1
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Published in International Marketing Trends, Jan 2021, Venise, France

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-03166668

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