Franchising in South Asia: Past, present, and future developments

Dildar Hussain, Marko Grünhagen, Swati Panda and Muhammad Hossain
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Dildar Hussain: ESC [Rennes] - ESC Rennes School of Business
Marko Grünhagen: Eastern Illinois University
Swati Panda: KSU - Kennesaw State University
Muhammad Hossain: University of Dhaka

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Abstract: This study represents a first comprehensive overview of the state-of-the-art of the franchise industry in South Asia. The development of franchising in the seven South Asian countries of Bangladesh, Bhutan, India, the Maldives, Nepal, Pakistan, and Sri Lanka is outlined. A systematic overview of the franchise industry and its relatively short history in the region is created for each country, synthesizing economic and franchise infrastructure development. The study shows clear deficiencies across South Asia with regards to reliable legal regimes, specific franchise legislation and disclosure requirements, the availability of official data on franchising, and franchise education. Implications for policy makers and franchise academics conclude the analysis.

Keywords: Franchising; South Asia; legislation; emerging economies; developing countries (search for similar items in EconPapers)
Date: 2020-10-01
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Citations: View citations in EconPapers (1)

Published in Journal of Marketing Channels, 2020, 26 (4), pp.227-249. ⟨10.1080/1046669X.2020.1844840⟩

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-03166844

DOI: 10.1080/1046669X.2020.1844840

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