RECOUVREMENT DE CHAMPS D'ACTIVITÉ ENTRE ONG ET ENTREPRISES: PARTENARIAT OU CONCURRENCE ?

Patricia Thiery and Christelle Perrin
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Patricia Thiery: UJML3 Droit - Université Jean Moulin Lyon 3 - Faculté de Droit - UJML - Université Jean Moulin - Lyon 3 - Université de Lyon, Institut d'Administration des Entreprises (IAE) - Lyon
Christelle Perrin: LARGEPA - Laboratoire de recherche en sciences de gestion Panthéon-Assas - UP2 - Université Panthéon-Assas

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Abstract: NGOs and companies are getting together under the effect of a double movement whereby each structure inspires the other. Partnerships are made, reinforcing their closeness and sometimes even a certain form of competition. By investing in the trading circle, NGOs are creating new markets, also being eyed by the private companies in search of public legitimacy. The fundamental question is then to find out where the border is between the poles of activity and prerogatives of the NGOs and the companies. What are the stakes and the consequences of the overlapping of the field of action and the target? Efficiency, legitimacy and forceful relationships structure the debate and it is via the analysis of a symbolic equitable commerce case that we will try to answer these research questions.

Keywords: partenariat; ONG; Commerce équitable (search for similar items in EconPapers)
Date: 2005
Note: View the original document on HAL open archive server: https://uvsq.hal.science/hal-03167964v1
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Published in Entreprises et Histoire, 2005, Gérer les frontières de l’entreprise, 39, pp.77-90. ⟨10.3917/eh.039.0077⟩

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-03167964

DOI: 10.3917/eh.039.0077

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