Les fondements interpersonnels de l’interaction stratégique: la compétition PPR-LVMH comme modèle d’affrontement construit par les acteurs

Faouzi Bensebaa and Joan Le Goff ()
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Faouzi Bensebaa: LED - Laboratoire d'Economie Dionysien - UP8 - Université Paris 8 Vincennes-Saint-Denis
Joan Le Goff: IRG - Institut de Recherche en Gestion - UPEC UP12 - Université Paris-Est Créteil Val-de-Marne - Paris 12 - Université Gustave Eiffel

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Keywords: Management stratégique; Stratégie d'entreprises; Dynamique concurrentielle; Entreprises; Luxe; LVMH; PPR; Affrontement; Concurrence (search for similar items in EconPapers)
Date: 2021-03
Note: View the original document on HAL open archive server: https://hal.science/hal-03171332v1
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Published in Éditions Management et Société. La dynamique concurrentielle : acteurs singuliers, stratégies plurielles, pp.23-55, 2021, 978-2-37687-433-1

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