DIGITAL TRANSFORMATION OF ORGANIZATION: TOWARDS THE DYNAMIC DIGITAL BUSINESS MODEL (BMD2)

Transformation digitale: vers un Business Model Digital Dynamique (BMD2)

Patrick Varenne () and Cécile Godé ()
Additional contact information
Cécile Godé: CRET-LOG - Centre de Recherche sur le Transport et la Logistique - AMU - Aix Marseille Université

Post-Print from HAL

Abstract: Covid-19 significantly accelerated digital transformation of organizations, viewed as a guarantee of survival by many of them. This article focuses on the way organization leads change from a traditional business model to a digital business digital and asks: What business model for digital transformation? From a doctoral research, this article develops the Dynamic Digital Business Model (BMD2), in which entrepreneur plays a key role.

Keywords: Business Model Traditional (BMT); Business Model Digital Dynamic (BMD²); Digital Transformation; digitalization; entrepreneur.; Business Model Traditionnel (BMT); Business Model Digital Dynamique (BMD²); Transformation digitale; digitalisation; entrepreneur (search for similar items in EconPapers)
Date: 2021
Note: View the original document on HAL open archive server: https://hal.science/hal-03175747
References: View references in EconPapers View complete reference list from CitEc
Citations:

Published in Management & Data Science, 2021, ⟨10.36863/mds.a.16269⟩

Downloads: (external link)
https://hal.science/hal-03175747/document (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-03175747

DOI: 10.36863/mds.a.16269

Access Statistics for this paper

More papers in Post-Print from HAL
Bibliographic data for series maintained by CCSD ().