Sustainability and Consumer Willingness to Pay for Legumes: A Laboratory Study with Lentils
Durabilité et consentement à payer des consommateurs pour les légumineuses: une étude en laboratoire sur les lentilles
Stéphan Marette ()
Post-Print from HAL
Abstract:
We performed a laboratory study in France to explore consumer reactions to information about lentils, a legume whose consumption is sustainable and recommended by nutritionists and environmentalists. More specifically, we examined the effect of informational messages on consumer willingness to pay (WTP) for lentils bearing different production labels. Study participants were given two generic messages designed to promote lentils as a general product with nutritional and environmental benefits. These messages were followed by two specific messages related to one lentil packet with revealed information about the use of certain agricultural practices (e.g., intercropping, organic and local production, and producer partnerships). Initial WTP were measured before the information was provided. The results show that labeling had a strong influence on initial WTP. When WTP were measured after the participants had received the generic and specific informational messages, we observed a weak but significant influence for the lentils with organic and local production labels. There was no effect for the lentils without any production labels. We thus conclude that providing generic information via official recommendations and further developing legume labeling systems could act synergistically to drive some weak changes in consumer choices
Keywords: Experimental economics; Consumer behaviour; Nutrition; Environment; Environnement (search for similar items in EconPapers)
Date: 2021-03
References: Add references at CitEc
Citations: View citations in EconPapers (1)
Published in Sustainability, 2021, 13 (6), pp.3408. ⟨10.3390/su13063408⟩
There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.
Related works:
Journal Article: Sustainability and Consumer Willingness to Pay for Legumes: A Laboratory Study with Lentils (2021) 
This item may be available elsewhere in EconPapers: Search for items with the same title.
Export reference: BibTeX
RIS (EndNote, ProCite, RefMan)
HTML/Text
Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-03176398
DOI: 10.3390/su13063408
Access Statistics for this paper
More papers in Post-Print from HAL
Bibliographic data for series maintained by CCSD ().