How to Raise Funds from Alumni: State of the art and qualitative study on former students’ attachment to their university

Comment collecter des fonds à l’université auprès des alumni: état de l’art et étude qualitative sur l’attachement des anciens étudiants

Eva Cerio () and Sophie Rieunier ()
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Eva Cerio: IRG - Institut de Recherche en Gestion - UPEC UP12 - Université Paris-Est Créteil Val-de-Marne - Paris 12 - Université Gustave Eiffel
Sophie Rieunier: IRG - Institut de Recherche en Gestion - UPEC UP12 - Université Paris-Est Créteil Val-de-Marne - Paris 12 - Université Gustave Eiffel

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Keywords: comportement de don; fondations; attachement; alumni (search for similar items in EconPapers)
Date: 2021-03
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Published in Décisions Marketing, 2021, 101, pp.113-133

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-03177397

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