Online review helpfulness: the moderating effects of review comprehensiveness

Yi Liu and Han-Fen Hu
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Yi Liu: ESC [Rennes] - ESC Rennes School of Business
Han-Fen Hu: WGU Nevada - University of Nevada [Las Vegas]

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Abstract: Consumers' evaluation of online review helpfulness has been widely examined. The extant literature suggests that the attributes of review content (e.g. review length and extremity) influence review helpfulness. However, review length cannot fully reflect the richness of the review content. Anchoring on information diagnosticity and extremity bias, this study aims to explore the effect of review comprehensiveness on its helpfulness.

Keywords: Review helpfulness; Review length; Controlled experiment; Extremity bias; Review comprehensiveness; Review extremity (search for similar items in EconPapers)
Date: 2021-01-06
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Citations: View citations in EconPapers (2)

Published in International Journal of Contemporary Hospitality Management, 2021, 33 (2), pp.534-556. ⟨10.1108/IJCHM-08-2020-0856⟩

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-03182905

DOI: 10.1108/IJCHM-08-2020-0856

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