Understanding the global diffusion of B2B E-commerce (B2B EC)

Abdallah Alsaad, Abdallah Taamneh, Ismail Sila and Hamzah Elrehail
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Abdallah Alsaad: UHB - University of Hafr Al Batin [Saudi Arabia], Jadara University
Abdallah Taamneh: Jadara University
Ismail Sila: EM - EMLyon Business School
Hamzah Elrehail: Skyline University College

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Abstract: Using institutional theory, this study offers an integrated framework that describes the diffusion of business-to-business e-commerce within a country. The model specifies the role of national institutional frameworks, international institutional pressures, and market complexity in business-to-business e-commerce diffusion. We test this model using archival, cross-sectional data from 146 countries for the period from 2013 to 2016. The study also compares the roles of these factors in business-to-business e-commerce diffusion across developed and developing countries. The results suggest that national institutional frameworks, international institutional pressures, and market complexity contribute positively to business-to-business e-commerce diffusion and that the influence of these variables varies according to the degree of a country's development. Theoretical, research, and managerial implications of the study are also discussed.

Keywords: Business-to-business e-commerce; diffusion factors; innovation diffusion; institutional theory; country comparison (search for similar items in EconPapers)
Date: 2021-09
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Published in Journal of Information Technology, 2021, 36 (3), 258-274 p. ⟨10.1177/0268396220961396⟩

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-03188252

DOI: 10.1177/0268396220961396

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