Perceived Complex Image and Induced Image: Concordance or Discordance in the Case of the City of Tyre

Image Complexe Perçue et Image Induite: Concordance ou Discordance dans le Cas de la Ville de Tyr

Batoul Tamim (), Walid Abou-Khalil () and Eliane Khalife
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Batoul Tamim: LIRSA - Laboratoire interdisciplinaire de recherche en sciences de l'action - CNAM - Conservatoire National des Arts et Métiers [CNAM]
Walid Abou-Khalil: USJ - Université Saint-Joseph de Beyrouth
Eliane Khalife: USJ - Université Saint-Joseph de Beyrouth

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Date: 2021-01-05
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Published in Journal of Marketing and Case Studies, 2021, pp.1 - 17. ⟨10.5171/2021.773594⟩

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-03188525

DOI: 10.5171/2021.773594

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