Efficacité des avertissements sanitaires dans la lutte contre le tabagisme: synthèse théorique et résultats d'une étude qualitative

Sophie Rieunier (), Karine Gallopel (), Stéphane Debenedetti (), Delphine Dion () and Marine Le Gall-Ely ()
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Sophie Rieunier: DMSP - Dauphine marketing, stratégie, prospective - Université Paris Dauphine-PSL - PSL - Université Paris Sciences et Lettres

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Date: 2006
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Published in Revue Française du Marketing, 2006, 206, pp.7-28

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