Pourquoi intégrer une démarche marketing dans les associations ?

Sophie Rieunier () and Pierre Birambeau
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Sophie Rieunier: IRG - Institut de Recherche en Gestion - UPEC UP12 - Université Paris-Est Créteil Val-de-Marne - Paris 12 - Université Gustave Eiffel

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Keywords: associations; -; marketing; -; communication (search for similar items in EconPapers)
Date: 2021
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Published in Marketing et communication des associations, DUNOD, pp.1-16, 2021

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-03189986

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