La Marque Territoriale Régionale: Quelle attractivité ?

Therese Albertini (), Delphine Bereni () and Graziella Luisi
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Delphine Bereni: LISA (UMR_7583) - Laboratoire Interuniversitaire des Systèmes Atmosphériques - INSU - CNRS - Institut national des sciences de l'Univers - UPEC UP12 - Université Paris-Est Créteil Val-de-Marne - Paris 12 - CNRS - Centre National de la Recherche Scientifique - UPCité - Université Paris Cité

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Date: 2015-03-27
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Published in 1ère Journée de Recherche en Marketing du Grand Est, Mar 2015, Dijon, France

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