Partners' perceptions of equity and issues of asymmetric strategic alliances

Evolutions des perceptions de l’équité et issues des alliances stratégiques asymétriques

Jihène Cherbib and Foued Cheriet ()
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Jihène Cherbib: EDC - EDC Paris Business School
Foued Cheriet: IHEV Institut des hautes études de la vigne et du vin - Montpellier SupAgro - Institut national d’études supérieures agronomiques de Montpellier, UMR MoISA - Montpellier Interdisciplinary center on Sustainable Agri-food systems (Social and nutritional sciences) - Cirad - Centre de Coopération Internationale en Recherche Agronomique pour le Développement - IRD - Institut de Recherche pour le Développement - CIHEAM-IAMM - Centre International de Hautes Etudes Agronomiques Méditerranéennes - Institut Agronomique Méditerranéen de Montpellier - CIHEAM - Centre International de Hautes Études Agronomiques Méditerranéennes - INRAE - Institut National de Recherche pour l’Agriculture, l’Alimentation et l’Environnement - Institut Agro - Montpellier SupAgro - Institut Agro - Institut national d'enseignement supérieur pour l'agriculture, l'alimentation et l'environnement

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Abstract: Perceptions of the different dimensions of equity by partners engaged in asymmetric strategic alliances may be different and evolve over time, especially in contexts of significant institutional change. These differences of fairness perceptions' and their trends can have contrasting effects on the stability of the relationship. In order to verify this, we conducted a longitudinal study between 2006 and 2016 of 6 cases of asymmetrical alliances established in Tunisia, a country that was the first to experience major political changes (Jasmine Revolution, 2011). Our results confirm the multidimensional nature of equity, through its two dimensions (structural and social). They also show that unstable alliances are those that have experienced differences in the partners' perceptions of equity. Finally, our results suggest that resilient alliances are those where partners have co-constructed flexible adaptation mechanisms, made new investments and increased their commitment.

Keywords: strategic alliance; equity; institutional context; Tunisia; alliance stratégique; équité; environnement institutionnel; Tunisie (search for similar items in EconPapers)
Date: 2021-05-03
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Published in 11ème conférence internationale Atlas-Afmi, May 2021, Online Conférence, Colombie

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-03211083

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