Corporate social responsibility in Spanish audiovisual corporations. An analysis of RTVE, Atresmedia and Mediaset

Responsabilidad social corporativa en empresas audiovisuales españolas. Análisis de RTVE, Atresmedia y Mediaset

Jesús Díaz-Campo () and Jesús Berzosa
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Jesús Díaz-Campo: UNIR - Universidad Internacional de la Rioja
Jesús Berzosa: UNIR - Universidad Internacional de la Rioja

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Abstract: This research analyzes the corporate social responsibility (CSR) reports of the main audiovisual companies in Spain (Radio Televisión Española, Atresmedia and Mediaset España). The main objective is to determine the level of implementation of CSR policies in each one of them. We use content analysis methodology. It consists of 14 indicators and it is based of one previous research (Campos, 2013). The results show that there is a greater level of implementation in the public corporation than in the private ones.

Keywords: televisión corporate social responsibility; social responsibility reports; sustainability; audiovisual corporations; television; responsabilidad social corporativa; memorias de responsabilidad social; sostenibilidad; empresas audiovisuales (search for similar items in EconPapers)
Date: 2020
Note: View the original document on HAL open archive server: https://hal.science/hal-03213363
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Published in Revista de Comunicación, 2020, 19 (1), pp.93-108. ⟨10.26441/rc19.1-2020-a6⟩

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-03213363

DOI: 10.26441/rc19.1-2020-a6

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