Multichannel distribution strategy of Airbnb hosts

Sauveur Giannoni (), Daniel Brunstein (), Florian Guéniot and Johan Jouve ()
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Daniel Brunstein: LISA - Laboratoire « Lieux, Identités, eSpaces, Activités » (UMR CNRS 6240 LISA) - CNRS - Centre National de la Recherche Scientifique - Università di Corsica Pasquale Paoli [Université de Corse Pascal Paoli]
Florian Guéniot: LISA - Laboratoire « Lieux, Identités, eSpaces, Activités » (UMR CNRS 6240 LISA) - CNRS - Centre National de la Recherche Scientifique - Università di Corsica Pasquale Paoli [Université de Corse Pascal Paoli]
Johan Jouve: LISA - Laboratoire « Lieux, Identités, eSpaces, Activités » (UMR CNRS 6240 LISA) - CNRS - Centre National de la Recherche Scientifique - Università di Corsica Pasquale Paoli [Université de Corse Pascal Paoli]

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Abstract: The literature on the peer-to-peer hospitality market largely assumes that Airbnb hosts are loyal to the platform. However, similar to hoteliers, Airbnb hosts have access to various platforms to diversify their distribution channels. In cases where hosts significantly diversify their distribution channels, they should be considered rather as professional competitors mimicking hoteliers. Proposing an original image-recognition approach to obtain a proxy of the number of platforms used by Airbnb hosts, this paper assesses the probability that a home-sharer practices multichannel distribution. Drawing on a sample of more than 3900 hosts from the region of Corsica in France, we show that a multichannel distribution strategy is commonly adopted. Furthermore, a significant fraction of small hosts uses three or more channels.

Keywords: Multichannel; Home-sharing; Airbnb; Zero-inflated models; Endogeneity (search for similar items in EconPapers)
Date: 2021-05
New Economics Papers: this item is included in nep-eur and nep-pay
Note: View the original document on HAL open archive server: https://hal.science/hal-03216572v1
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Citations: View citations in EconPapers (4)

Published in Annals of Tourism Research Empirical Insights, 2021, 2 (1), pp.100017. ⟨10.1016/j.annale.2021.100017⟩

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-03216572

DOI: 10.1016/j.annale.2021.100017

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