Persuasive communication using color and texture combination to enhance product appeal online

Margot Racat and Mathieu Kacha ()
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Margot Racat: IDRAC Business school Lyon - Institut pour le Développement et la Recherche d'Action Commerciale - Université de Lyon
Mathieu Kacha: CEREFIGE - Centre Européen de Recherche en Economie Financière et Gestion des Entreprises - UL - Université de Lorraine

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Date: 2021-05-06
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Published in Uncommon Senses III: Back to The Future of the Senses conference, May 2021, Montreal, Canada (online), Canada

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