Une exploration des dissonances entre le discours de la marque et le vécu des collaborateurs

Fabienne Berger-Remy (), Sylvain Delmas () and Sophie de Villartay ()
Additional contact information
Fabienne Berger-Remy: IAE Paris - Sorbonne Business School
Sylvain Delmas: IAE Paris - Sorbonne Business School
Sophie de Villartay: IAE Paris - Sorbonne Business School

Post-Print from HAL

Date: 2020
References: Add references at CitEc
Citations:

Published in 36ème Congrès de l’Association Française du Marketing (AFM), 2020, Biarritz, France

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-03224219

Access Statistics for this paper

More papers in Post-Print from HAL
Bibliographic data for series maintained by CCSD ().