Image perçue et attitude envers les marques de distributeur dans les pays émergents: Quelle modération de l’association du magasin à une enseigne locale ou internationale ?

Mbaye Fall Diallo
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Mbaye Fall Diallo: Université de Lille

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Keywords: Perceived store image; Perceived PLB price image; Perceived risk; Brand attitude; Local / international retailer; Emerging countries (search for similar items in EconPapers)
Date: 2020-07-01
Note: View the original document on HAL open archive server: https://hal.science/hal-03226936
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Published in Recherches et applications en Marketing, 2020

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