Cross-Cultural Effects in Adoption Patterns of a Mobile Coaching Service for Studies: A Comparison Between France and Mexico

Niousha Shahidi, Silvia Cacho-Elizondo and Vesselina Tossan
Additional contact information
Niousha Shahidi: EDC - EDC Paris Business School
Silvia Cacho-Elizondo: IPADE - IPADE Business School [Mexico]
Vesselina Tossan: LIRSA - Laboratoire interdisciplinaire de recherche en sciences de l'action - CNAM - Conservatoire National des Arts et Métiers [CNAM]

Post-Print from HAL

Abstract: This study applied an adoption model, inspired by the technology acceptance model (TAM) and multipurpose information appliances adoption model (MIAAM), to compare key variables explaining adoption patterns of a mobile coaching app that guides and encourages students via a technologybased platform. This article constitutes a pioneer effort to compare adoption behaviors across a developed country and an emerging country (France and Mexico) with differences in level of use of mobile apps. A multi-group structural equation modelling approach was used to test the causal structure of the conceptual model. Results confirmed significant differences and similarities across samples and identified critical factors. Perceived usefulness was found to be the most important driver with mediating effects. Organizations implementing coaching services with an improved perceived usefulness could boost their adoption rates.

Keywords: Apps; Cross-Cultural Comparison; France; Innovation; Mexico; Mobile Coaching; Perceived Usefulness; Structural Equation Modelling; Technology-Based Services (search for similar items in EconPapers)
Date: 2021-11
Note: View the original document on HAL open archive server: https://cnam.hal.science/hal-03233537v1
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (1)

Published in Journal of Global Information Management, 2021, 29 (6), ⟨10.4018/jgim.20211101.oa33⟩

Downloads: (external link)
https://cnam.hal.science/hal-03233537v1/document (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-03233537

DOI: 10.4018/jgim.20211101.oa33

Access Statistics for this paper

More papers in Post-Print from HAL
Bibliographic data for series maintained by CCSD ().