Les incidences biographiques comme contexte de reproduction des pratiques sociales: la question d'une carrière de pratiques de consommation de vin

Roxane Favier (), Anthony Galluzzo () and Jean-Philippe Galan ()
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Roxane Favier: IREGE - Institut de Recherche en Gestion et en Economie - USMB [Université de Savoie] [Université de Chambéry] - Université Savoie Mont Blanc
Anthony Galluzzo: COACTIS - COnception de l'ACTIon en Situation - UL2 - Université Lumière - Lyon 2 - UJM - Université Jean Monnet - Saint-Étienne
Jean-Philippe Galan: IRGO - Institut de Recherche en Gestion des Organisations - Université Montesquieu - Bordeaux 4 - Institut d'Administration des Entreprises (IAE) - Bordeaux

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Abstract: This research aims at investigating wine consumptions practices. More precisely, we focus on the role of individuals' biographical trajectory in the reproduction of wine consumption practices. We use a biographic narratives method to allow wine consumers to tell their own wine consumption practices. Our results show that wine consumption practices are reproduced in specifics contexts dependent on individuals' biographical trajectory. We identify some contexts more favourable to the reproduction of practices. These results outline the importance of the individual in the enactment of practices and advocate for a better incorporation of individual dimensions in the theory of social practices. Finally, we introduce the career of practices notion and also outline the necessity for wine industry's to target consumers according to the career of practices' phase within which they are located.

Keywords: practices; wine; career; biographic narratives; pratiques; vin; carrière; récits de vie. (search for similar items in EconPapers)
Date: 2017-05-17
Note: View the original document on HAL open archive server: https://hal.science/hal-03235619v1
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Published in Congrès International de l’Association Française du Marketing, Véronique Des Garets, Patricia Coutelle-Brillet, May 2017, Tours, France

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-03235619

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