The role of interdiction in the construction and maintenance of a sacred character associated with a place: the case of the private wine cellar

Le rôle de l'interdit dans la construction et le maintien d'un caractère sacré associé à un lieu: le cas de la cave à vins particulière

Roxane Favier (), Anthony Galluzzo () and Jean-Philippe Galan ()
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Roxane Favier: CRM - Centre de Recherche en Management - UT Capitole - Université Toulouse Capitole - UT - Université de Toulouse - IAE - Institut d'Administration des Entreprises - Toulouse - CNRS - Centre National de la Recherche Scientifique
Anthony Galluzzo: COACTIS - COnception de l'ACTIon en Situation - UL2 - Université Lumière - Lyon 2 - UJM - Université Jean Monnet - Saint-Étienne
Jean-Philippe Galan: IRGO - Institut de Recherche en Gestion des Organisations - UB - Université de Bordeaux - Institut d'Administration des Entreprises (IAE) - Bordeaux

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Abstract: This research article is based on the sacred and the profane theory in order to study the sacredness of the private wines cellar. More precisely, we study the role of conservation place in the construction of this sacred dimension. Through biographical narratives collect from wines cellar's owners or members of the owner family, this research reveals that a no access to a particular place can lead to a construction and preservation of a sacred character. Our results reveal also that a no access generate a rich imaginary and make think about the desacralisation following a disappointment defined by the difference between imaginary and reality. Finally, we question ourselves about meaning transfer from wine cellars to wine refrigerators.

Keywords: imaginary; interdiction; sacred; wine; biographical narratives; récits de vie; interdit; imaginaire; sacré; vin (search for similar items in EconPapers)
Date: 2017-05-17
Note: View the original document on HAL open archive server: https://hal.science/hal-03235706v1
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Published in Congrès International de l’Association Française du Marketing, Véronique Des Garets, Patricia Coutelle-Brillet, May 2017, Tours, France

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