Effects of Background Music on Sport Leisure Consumption Experience: The Case of a Bouldering Center

Lucie Loustaunau, Aline Degorre () and Jean-Philippe Galan ()
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Lucie Loustaunau: TSM - Toulouse School of Management Research - UT Capitole - Université Toulouse Capitole - UT - Université de Toulouse - CNRS - Centre National de la Recherche Scientifique - TSM - Toulouse School of Management - UT Capitole - Université Toulouse Capitole - UT - Université de Toulouse
Aline Degorre: CERGAM - Centre d'Études et de Recherche en Gestion d'Aix-Marseille - AMU - Aix Marseille Université - UTLN - Université de Toulon
Jean-Philippe Galan: IRGO - Institut de Recherche en Gestion des Organisations - UB - Université de Bordeaux - Institut d'Administration des Entreprises (IAE) - Bordeaux

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Abstract: Background music and more specifically its tempo, has been the object of many studies. However, its impact in leisure sport consumption context has not yet been explored. Its effects on immersion, social interactions and satisfaction, which are key elements of consumer experience, are relatively rare in marketing literature. These points are the reasons for a quasiexperience involving 146 customers in a bouldering center. Background music was manipulated according to tempo (fast tempo vs slow tempo vs no music) and its absence. Therefore, three experimental conditions have been set up. Results highlight significant direct and/or indirect effects of background music on social interactions, immersion and satisfaction.

Keywords: Background music; Quasi-experimentation; Consumer experience; Consumer behavior (search for similar items in EconPapers)
Date: 2019-05-29
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Published in Annual Conference for the European Marketing Academy (EMAC), K. Peters (coord.), European Marketing Academy, May 2019, Hamburg, Germany

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-03235801

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