Are you happy, my friend ?

Andreas Munzel, Jean-Philippe Galan () and Lars Meyer-Waarden ()
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Andreas Munzel: TSM - Toulouse School of Management Research - UT Capitole - Université Toulouse Capitole - UT - Université de Toulouse - CNRS - Centre National de la Recherche Scientifique - TSM - Toulouse School of Management - UT Capitole - Université Toulouse Capitole - UT - Université de Toulouse
Jean-Philippe Galan: IRGO - Institut de Recherche en Gestion des Organisations - UB - Université de Bordeaux - Institut d'Administration des Entreprises (IAE) - Bordeaux
Lars Meyer-Waarden: TSM - Toulouse School of Management Research - UT Capitole - Université Toulouse Capitole - UT - Université de Toulouse - CNRS - Centre National de la Recherche Scientifique - TSM - Toulouse School of Management - UT Capitole - Université Toulouse Capitole - UT - Université de Toulouse

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Abstract: By the end of 2013, the largest social networking site, Facebook, counted over 1.31 billion monthly active users. Findings from related disciplines provide support for the positive effects of social activity, interactions, and connectedness on well-being. The present research investigates the effects of the size and intimacy of this online social network on happiness through the two social capital facets of bonding and bridging social capital. A study of 1,161 Facebook users shows that both intimacy and network size affect happiness through social capital. The findings contribute to research in marketing and computermediated interactions and highlight the impact of technology on relationships.

Date: 2015
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Published in Always ahead in Marketing, Springer Fachmedien Wiesbaden, 2015, 978-3-658-09029-6. ⟨10.1007/978-3-658-09030-2⟩

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-03237848

DOI: 10.1007/978-3-658-09030-2

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