Too Many Friends? Effects of Online Interactions via Social Networking Sites

Andreas Munzel, Jean-Philippe Galan () and Lars Meyer-Waarden ()
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Andreas Munzel: TSM - Toulouse School of Management Research - UT Capitole - Université Toulouse Capitole - UT - Université de Toulouse - CNRS - Centre National de la Recherche Scientifique - TSM - Toulouse School of Management - UT Capitole - Université Toulouse Capitole - UT - Université de Toulouse
Jean-Philippe Galan: IRGO - Institut de Recherche en Gestion des Organisations - UB - Université de Bordeaux - Institut d'Administration des Entreprises (IAE) - Bordeaux
Lars Meyer-Waarden: TSM - Toulouse School of Management Research - UT Capitole - Université Toulouse Capitole - UT - Université de Toulouse - CNRS - Centre National de la Recherche Scientifique - TSM - Toulouse School of Management - UT Capitole - Université Toulouse Capitole - UT - Université de Toulouse

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Date: 2015
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Published in 44th Annual Conference for the European Marketing Academy (EMAC), L. Warlop & S. Muylle (coord.), European Marketing Academy, 2015, Leuven, Belgium

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-03238045

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