Digital marketing and family businesses: analysis of an oxymoron

Jean-Philippe Galan ()
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Jean-Philippe Galan: IRGO - Institut de Recherche en Gestion des Organisations - UB - Université de Bordeaux - Institut d'Administration des Entreprises (IAE) - Bordeaux

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Date: 2019-12-02
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Published in International Conference on Digital, Innovation, Entrepreneurship & Financing, M.P. Ortiz, J.-M. Sahut, D. Schweizer, Y. Song (coord.), Universidad Politecnica de Valencia, Dec 2019, Valence, Spain

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