L'équipement culturel amiral pour (re)positionner l'image d'une ville: quoi de neuf depuis Bilbao ? Etude des cas de Lens et de Bordeaux

Julien Cusin and Juliette Ducros-Passebois
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Julien Cusin: IRGO - Institut de Recherche en Gestion des Organisations - UB - Université de Bordeaux - Institut d'Administration des Entreprises (IAE) - Bordeaux
Juliette Ducros-Passebois: IRGO - Institut de Recherche en Gestion des Organisations - UB - Université de Bordeaux - Institut d'Administration des Entreprises (IAE) - Bordeaux

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Date: 2016-03
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Published in Revue Française du Marketing, 2016, 255, pp.71-86

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