Phenomenological approach of the cultural consumption experience: The Concert

Approche phénoménologique de l’expérience de consommation culturelle: Le cas du concert

Charlotte Massa and Jean-Philippe Galan ()
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Charlotte Massa: CRM - Centre de Recherche en Management - UT Capitole - Université Toulouse Capitole - UT - Université de Toulouse - IAE - Institut d'Administration des Entreprises - Toulouse - CNRS - Centre National de la Recherche Scientifique
Jean-Philippe Galan: CRM - Centre de Recherche en Management - UT Capitole - Université Toulouse Capitole - UT - Université de Toulouse - IAE - Institut d'Administration des Entreprises - Toulouse - CNRS - Centre National de la Recherche Scientifique, UVHC - Université de Valenciennes et du Hainaut-Cambrésis, IAE de Valenciennes

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Abstract: Based on the concert phenomenon, this paper aims to capture this cultural lived experience and to understand its meaning, more particularly by means of value-creation process. Through the use of phenomenological approach, this work states the four main themes of desired elements for people going to concerts: (1) the artist as a guide, (2) the quest for identity, (3) the way out from reality and (4) the search for sharing through short-lived community. In this way, we can see the appearance of the "way out " sacralization that people hope for and manage to create together.

Keywords: Consumer value; phenomenology; postmodernity; cultural experience; community; Consumer behavior; Valeur de consommation; phénoménologie; postmodernité; expérience culturelle; communauté; Comportement du consommateur (search for similar items in EconPapers)
Date: 2013
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Published in Congrès International de l’Association Française du Marketing, J.-F. Trinquecoste (coord.), Association Française du Marketing, 2013, La Rochelle, France

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-03240184

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