Music as source of immersion in video games

La musique comme source d’immersion dans les jeux vidéo

Aline Degorre () and Jean-Philippe Galan ()
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Aline Degorre: CRM - Centre de Recherche en Management - UT Capitole - Université Toulouse Capitole - UT - Université de Toulouse - IAE - Institut d'Administration des Entreprises - Toulouse - CNRS - Centre National de la Recherche Scientifique
Jean-Philippe Galan: CRM - Centre de Recherche en Management - UT Capitole - Université Toulouse Capitole - UT - Université de Toulouse - IAE - Institut d'Administration des Entreprises - Toulouse - CNRS - Centre National de la Recherche Scientifique

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Abstract: While video games, like advertising, contain almost systematically music, marketing literature does not address the effects of musical stimulus on the consumer experience of game. This work is a first step towards study of musical influence in this context. Anchored in the experiential marketing literature, this work focuses in particular on the relationship of musical experience, immersion, the flow and evaluation of the game An experiment conducted on 202 players in a driving simulator (Motostorm) is presented and the results from a structural equation model are presented.

Keywords: music; video games; immersion; musique; jeu vidéo; expérimentation (search for similar items in EconPapers)
Date: 2013
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Published in Congrès International de l’Association Française du Marketing, J.-F. Trinquecoste (coord.), Association Française du Marketing, 2013, La Rochelle, France

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-03243381

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