Appréhender la valeur perçue par l’approche EVS: clarification et enrichissement du modèle de mesure

Laurent Maubisson () and Arnaud Riviere ()
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Laurent Maubisson: VALLOREM - Val de Loire Recherche en Management - UO - Université d'Orléans - UT - Université de Tours
Arnaud Riviere: VALLOREM - Val de Loire Recherche en Management - UO - Université d'Orléans - UT - Université de Tours

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Date: 2021-05-19
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Published in Congrès International de l’Association Française du Marketing, May 2021, Angers, France

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