The value-satisfaction-loyalty chain in the context of heritage tourism: The case of the castle of Chambord

Martina Gallarza, Arnaud Riviere (), Laurent Maubisson () and Raquel Sanchez-Fernandez
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Arnaud Riviere: VALLOREM - Val de Loire Recherche en Management - UO - Université d'Orléans - UT - Université de Tours
Laurent Maubisson: VALLOREM - Val de Loire Recherche en Management - UO - Université d'Orléans - UT - Université de Tours

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Date: 2021-01-14
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Published in International Marketing Trends Conference, Jan 2021, Venice, Italy

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