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Analyse des avis en ligne à partir de la matrice de la valeur de Holbrook: le cas du tourisme patrimonial

Laurent Maubisson (), Mickaël David () and Stéphane Bourliataux-Lajoinie ()
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Laurent Maubisson: VALLOREM - Val de Loire Recherche en Management - UO - Université d'Orléans - UT - Université de Tours
Mickaël David: VALLOREM - Val de Loire Recherche en Management - UO - Université d'Orléans - UT - Université de Tours
Stéphane Bourliataux-Lajoinie: LIRSA - Laboratoire interdisciplinaire de recherche en sciences de l'action - CNAM - Conservatoire National des Arts et Métiers [CNAM]

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Date: 2021-01-04
Note: View the original document on HAL open archive server: https://hal.science/hal-03245757v1
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Published in International Marketing Trends Conference, Jan 2021, Venice, Italie

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