Le rôle du prix magique sur la valeur perçue d’une offre automobile de marque discount vs. généraliste

Solène Raffestin, Laurent Maubisson () and Arnaud Riviere ()
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Laurent Maubisson: VALLOREM - Val de Loire Recherche en Management - UO - Université d'Orléans - UT - Université de Tours
Arnaud Riviere: VALLOREM - Val de Loire Recherche en Management - UO - Université d'Orléans - UT - Université de Tours

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Date: 2020-06-12
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Published in Colloque Prix & Valeur, Jun 2020, Tours, France

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