The role of immersion and perceived quality in the evaluation of jazz festivals: an exploratory investigation

Rôle de l’immersion et de la qualité perçue dans l’évaluation d’un festival de musique Jazz: une étude exploratoire

Jean-Philippe Galan () and Laurent Maubisson ()
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Jean-Philippe Galan: CRGT - Centre de Recherche en Gestion de Toulouse - Centre de Recherche en Gestion de Toulouse
Laurent Maubisson: CRGT - Centre de Recherche en Gestion de Toulouse - Centre de Recherche en Gestion de Toulouse

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Abstract: The increasing evolution of leisure activities and particularly that of concerts lead up researches focus on the theoretical, methodological and managerial aspects of this kind of experiences. Concerts and festivals, which belong to the service sector, challenge the traditional model of perceived quality in terms of their strong experiential aspect. Instead of advocating a change on the paradigm, this study intends to enhance the dominant model with an experiential variable: immersion. Then, according to the motivations of 249 spectators of a jazz festival, the influence of immersion has been compared to that of perceived quality.

Keywords: service quality; music; consumer behavior; concert; musique; immersion; qualité de service; satisfaction; comportement du consommateur (search for similar items in EconPapers)
Date: 2009
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Published in Congrès International de l’Association Française du Marketing, S. Changeur, S. Macé (coord.), Association Française du Marketing, 2009, Londres, Royaume-Uni

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-03247255

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