La publicité libère-t-elle la femme ? ou l’impact des stéréotypes de rôle sur les effets sociaux et l’attitude envers la marque

Louise Deleau, Gaelle Pantin-Sohier (), Caroline Lancelot Miltgen (), Romain Sohier () and Nicolas Minvielle ()
Additional contact information
Louise Deleau: Audencia Recherche - Audencia Business School
Gaelle Pantin-Sohier: GRANEM - Groupe de Recherche Angevin en Economie et Management - UA - Université d'Angers - AGROCAMPUS OUEST - Institut National de l'Horticulture et du Paysage
Caroline Lancelot Miltgen: Audencia Recherche - Audencia Business School
Romain Sohier: EM Normandie - École de Management de Normandie = EM Normandie Business School
Nicolas Minvielle: Audencia Recherche - Audencia Business School

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Date: 2021-01-14
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Published in International Marketing Trends Conference, Jan 2021, Venise, France

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